Welcome to my case overview. Here you will find details about some of my latest cases. I worked with small start-ups and innovation teams in large international enterprises.
If you want to know more details or hear about my other projects, just connect with me!
Samsung Electronics
The Case: Empowering Samsung's E-Store with Dynamic Pricing
In a world transformed by the events of COVID-19, Samsung Electronics found itself at a crossroads. As an international tech giant accustomed to exclusively relying on third-party retailers like Media Markt and Bol.com, the company recognized the need for a paradigm shift. The solution? Embarking on a journey to rapidly grow its own online E-Store.
Direct online sales, especially for a brand of Samsung's stature, were no longer just a trend but an imperative. The Samsung E-Store became more than just a marketplace; it became a strategic embodiment of the corporate vision. It wasn't just about selling products; it was about enhancing the customer experience by offering additional services and personalization options.
To secure a more significant market share, Samsung's E-Store needed to be not only competitive but also adaptive. Prices in the dynamic world of e-commerce had to change constantly to stay ahead of the curve.
Automated Prices: Pioneering the Way
The solution to this challenge was elegant yet powerful: a sophisticated system designed to update prices daily, guided by an advanced pricing strategy. This system, carefully architected and developed, now autonomously manages price adjustments within the Samsung E-Store.
But it doesn't stop there. These prices aren't arbitrary; they are the outcome of a harmonious blend of data from other retailers and a pricing strategy carefully crafted by product managers. The result is a pricing strategy that reflects both market dynamics and corporate objectives.
The application seamlessly integrates with Samsung's internal approval system, ensuring that every price adjustment is not only dynamic but also compliant, maintaining transparency and integrity.
This innovation was a collaborative effort, achieved with the collective expertise of a data team. Together, we successfully implemented a solution that not only keeps the Samsung E-Store competitive in the market but also empowers it to thrive in the ever-evolving world of online commerce.
Alliander/ Firan
The Case: Paving the Way for Sustainable Energy with Scalable Machine Learning
Amidst the pressing need to address escalating CO2 emissions, the transition to renewable energy sources has become an imperative. The promise of renewable energy is clear, but its integration into existing energy infrastructures presents formidable challenges. Wind and solar energy, though abundant, are inherently variable, often outpacing energy demand. The solution? Intelligent grid management to harness the full potential of renewable energy sources.
Meet Firan, the innovative subsidiary of Alliander, who stepped up to tackle this monumental challenge with a groundbreaking innovation - the Smart Grid Control Platform. This ingenious platform interfaces with local energy grids, from recycling facilities to industrial sites, orchestrating the optimal distribution of energy in tandem with energy storage solutions and the power of machine learning.
These pioneering solutions are not without their complexities, but the potential is undeniable. Yet, to transition from reliance on subsidies to self-sustaining and impactful energy management, scalability is the key.
Scalable MLOps: Unleashing the Power of Machine Learning
Optimizing energy production and storage was a puzzle pieced together with the aid of multiple AI algorithms. As the Smart Grid Control Platform expanded its reach to serve over five clients, the demand for scalability became apparent. In this endeavor, I played a crucial role in streamlining the underlying data and machine learning pipelines. By introducing powerful APIs into the AI architecture, we unleashed the true potential of the Smart Grid Control Platform, making it not just scalable but poised to accommodate a multitude of clients.
As we move forward, we stand at the precipice of a greener, more sustainable future, and it's innovations like the Smart Grid Control Platform that are lighting the way.